What's This?
2014-02-10 02:32:54 UTC
Curious coffee drinkers waited in line for hours Sunday to order a "dumb coffee."
A coffee shop called Dumb Starbucks opened in the Los Feliz neighborhood of Los Angeles this weekend, serving up dumb iced coffees, dumb lattes and not-so-dumb viral marketing. The mysterious store ripped off the official Starbucks logo and menu, but claims to have no affiliation with the Seattle-based coffee giant.
Speculation has pointed to guerrilla marketing, a Banksy-style art installation or a rich coffee guzzler who just really wants their own Starbucks. An FAQ page handed out by Dumb Starbucks explains that the group behind the shop categorizes it as a work of "parody art" for legal reasons.
Twitter users had their own theories and thoughts about the mysterious coffee shop.
Neither Starbucks nor Dumb Starbucks immediately responded to a request for comment.
BONUS: 7 Things You Didn't Know About Starbucks
Have something to add to this story? Share it in the comments.
Topics: Business, Conversations, Marketing, starbucks
No comments:
Post a Comment