Of Course the Mall of America Has a Giant 5-Story Pinterest Board

What's This?

Image: Craig Lassig /Associated Press

By Todd Wasserman2014-02-11 17:15:08 UTC

Caribou Coffee has created a five-story Pinterest board at the Mall of America in Minnesota. Why? In part, because it could.

See also: 15 Pinterest Users Every Designer Should Follow

The brand, which recently introduced the Pinterest-created Real Inspiration Blend, has launched the giant board to celebrate the release. Fans can get their photos on the interactive board by tagging their Instagram and Twitter photos with #CaribouInspires. In addition, the brand is hosting demos for cooking for your Valentine and spring make-up tips. The board will be up until Feb. 13.

The display dwarfs a 2012 life-size Pinterest board at a mall in La Jolla, Calif.

Ad agency Colle+McVoy was behind the effort.

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Topics: Business, mall of america, Marketing, pinterest