Audi's Sochi Ad Is Great. Too Bad It's Probably Fake.


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File this under "great fake ads."


The image, below, jumped to the top of Reddit on Monday. The purported Audi ad goofs on the Olympic rings fail during the opening ceremony in Sochi and Audi's four-ring logo. The result? A bit of real-time marketing that would have been a brilliant move on Audi's part. Instead, it's a clever bit of real-time marketing by a fan on Audi's behalf, which an Audi representative says is the most likely scenario. "This is not an official ad [...] it is most likely from an Audi fan," the rep said.



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  1. Olympic-torch-lit

  2. Putin-olympics

  3. Russia-opera-opening-ceremony

  4. Lights-opening-ceremony

  5. Opening-ceremony-flying-russian-girl

  6. Balet-opening-ceremony

  7. Russia-opening-ceremony-3

  8. Opening-ceremony-performers-2

  9. March-opening-ceremony

  10. Performance-opening-ceremony

  11. Opening-ceremony-performance-russia

  12. Opening-ceremony-performance

  13. Opening-ceremony-bears

  14. Russia-opening-ceremony-arrives

  15. Japan-opening-ceremony

  16. Iran-opening-ceremony

  17. Canada-opening-ceremony

  18. China-opening-ceremony

  19. Team-usa

  20. Brazil-opening-ceremony

  21. Aus-olympics

  22. Snow-queen-opening-ceremony

  23. Germany-arrives

  24. Fans-kids

  25. Opening-ceremony-flag

  26. Flying-russian-girl

  27. Olympic-rings-opening-ceremony

  28. Arial-opening-ceremony

  29. Arriving-sochi

  30. Olympic-village

  31. Spectators-arrive

  32. Fireworks-sochi-opening-ceremony

  33. Jellyfish-opening-ceremony

  34. Opening-ceremony-arial-flag


Topics: Advertising, audi, Business, Marketing, Olympics, Sports

Image: Thomas Kienzle






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