Apple Takes iPhone 5S to the Runway in New Ad

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By Stan Schroeder2014-02-06 15:44:56 UTC

In September, Apple lent Burberry a set of iPhone 5S devices, which had not yet been released to the masses, to record the debut of its Spring/Summer 2014 collection on the runway. Apple's new ad shows behind-the-scenes footage from that partnership, like three phones mounted on a camera dolly, captured entirely with the iPhone 5S.

The 30-second video features several segments that highlight the iPhone 5S' slow-motion mode.

See also: Report: Apple iPhone Still Top U.S. Smartphone, iOS Gains Traction

Apple's relationship with Burberry extends beyond this video. In October 2013, the iPhone creator hired Burberry CEO Angela Ahrendts as its senior vice president of retail and online stores.

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Topics: ad, Advertising, apple, burberry, Business, iPhone, iPhone 5S, Mobile