When Everyone Is Thinking 'Football,' Advertisers Should Be Thinking 'Fútbol'

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Image: Flickr, squashimono

By IMS2014-01-29 16:40:42 -0500

The Super Bowl (football) and the World Cup (fútbol) are two of the most highly publicized, talked-about and buzzworthy events in sports. Both inspire fanatical viewership, heartbreaks and triumphs, and they provide huge opportunities for advertisers and marketers that translate into dollars.

But when it comes down to it, which institution carries more weight in terms of viewership, revenues and economic impact — the Super Bowl or the World Cup? The answer may surprise many marketers.

The disparities between the raw numbers associated with both events are pretty shocking when compared side-by-side, and even though the Super Bowl will be the most talked about event of the week, this weekend, the opportunity that the World Cup presents for marketers is unmatched. During the 2010 World Cup, 11 million tweets, from 172 countries in 27 different languages marked the largest period of sustained activity for an event in Twitter’s history at the time.

Imagine what 2014 will bring.

From ad spend to the real-time and digital marketing opportunities brought forth by 5,760 minutes of gameplay over one month, to the reach of a first-class group of global sponsors, we break down the differences between the apex events of football and fútbol in the infographic below.

As an advertiser or marketer, where would you make an investment?

Topics: Advertising, BrandSpeak, Business, Marketing, Sports, Super Bowl, world cup