Sony Jumps Into Fitness Trackers With SmartBand

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By Pete Pachal2014-01-07 02:17:17 UTC

LAS VEGAS — Sony on Monday unveiled a new wearable device: a fitness tracker called SmartBand. The band integrates with an app called Lifelog, which Sony hopes to build into a platform.

Sony Mobile CEO Kunimasa Suzuki unveiled the SmartBand at the company's CES press conference. While his presentation was scant on details, he showed a demo of the Lifelog app tracking steps taken, calories burned and other typical fitness-tracker fare.

See also: 5 Health Tech Trends to Watch in 2014

The SmartBand is intended to be a simpler, more specialized product than Sony's SmartWatch, although Suzuki mentioned the band's sophisticated "core," which powers all of its functionality.

But it's the Lifelog platform that received the most attention: Sony aims to make it into an open platform, with both software and hardware partnerships, to build "a series of exciting and fashionable" products.

Sony plans to launch the SmartBand this spring. No pricing was announced.

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Image: Mashable, Pete Pachal

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Topics: CES, fitness tracker, Gadgets, Health & Fitness, SmartBand, sony, Tech