Facebook's Record-Setting Q4 Earnings in Charts


What's This?


Zuck-q4Facebook had a great fourth quarter in 2013, hitting company records for revenue, profits, and monthly active users.


As expected, Facebook posted its best-yet quarter for revenues, profits, and user totals Wednesday, beating Wall Street estimates once again.


The Q4 figures also included news that Facebook's mobile advertising now makes up more than half of its revenue: 53% comes from mobile advertising. That's up 4% over last quarter.


Here's how Facebook's record-breaking quarter looks in chart-form.


Revenue


Facebook revenues were up 63% over the same quarter last year, growing by $1 billion. Revenues were up almost 30% over Q3.


Net Income


Facebook profits were more than $500 million in Q4, buoyed by holiday spending, but also more than seven times the profit Facebook reported in Q4 2012.


Revenue per user


Users in the United States and Canada generate the most revenue for Facebook, more than $6 per person. Worldwide, each Facebook user generated roughly $2.14 for the company in Q4.


MAU


Facebook's monthly active user total continues to steadily climb. In Q4, 1.23 billion people actively engaged with Facebook, up from 1.19 billion in Q3.


Mobile MAU


Once again, most of Facebook's users engaged with the site using a mobile device last quarter. Facebook announced $1.25 billion in mobile ad sales in Q4, just shy of the $1.58 billion generated in total revenue during the same quarter last year.


DAU


Facebook added more daily active users in every major region in Q4, including Asia, where the platform added 11 million more daily active users last quarter.


Mobiel DAU


More than half a billion Facebook users engage with the site from their mobile phones each day. That's nearly double Twitter's entire user base.


Have something to add to this story? Share it in the comments.


Topics: Advertising, earnings, Facebook, facebook revenue, Q4, Social Media




0 comments: