British Movie Villains Take Center Stage in New Jaguar Super Bowl Ad

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By Dennis Green2014-01-30 06:00:14 UTC

What do you need to be a good movie villain? The usual things: a fast car, a private helicopter, a secret underground headquarters and, of course, a British accent.

Jaguar has revisited that trope in its new Super Bowl commercial titled "British Villains." The spot showcases the new Jaguar F-Type coupe as well as three iconic British actors known for their villainous movie roles: Sir Ben Kingsley, Tom Hiddleston and Mark Strong.

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All the stunts for the video were done for real, including the car and helicopter case. Together, they make the spot feel more like a summer blockbuster than a Super Bowl commercial.

From their respective secret headquarters, helicopter and roaring Jaguars the trio of actors explain the reasons why they think only Brits are chosen for these type of roles. These include their characteristic stiff upper lip, eye for detail, obsession with power and, of course, the fact that they all drive Jaguars.

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Topics: Advertising, British, Business, Jaguar, Super Bowl, Videos, viral video

Video: YouTube, Jaguar USA