8 Ways Businesses Can Use Facebook Embedded Posts

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By Scott Gerber2013-12-23 16:03:51 UTC

Facebook's developers are always coming up with cool tools that can make an entrepreneur's life a little bit easier, like embedded posts.

But most of us don't have time to keep up with the changes, or figure out how to use them.

See also: The 10 Most Engaged Brands on Facebook

To learn more, we asked a panel of eight successful entrepreneurs how they're using embedded posts to amp up website traffic and social engagement. Here are their best tips:

1. Increasing Facebook Engagement

Embedding a Facebook post on your blog will help increase the engagement level of your Facebook page. Because Facebook's embeddable posts are interactive, there are a few different features that are beneficial to your brand. Your blog readers can share your content by embedding the post on their own blog or by clicking the Facebook "share" button to distribute your content to their Facebook friends. They can also "like" your Facebook page from an embeddable post. Whichever way you look at it, embedding a Facebook post into your blog is now one extra step that's necessary for content creators.

- Brett Farmiloe, Internet Marketing Agency

2. Sharing Your Viral Content

Facebook seems to be taking a page from Twitter on this one. Twitter enables brands or influencers to embed a tweet on any Web page, and Facebook is now enabling people to embed a post anywhere as well. This means that viral content can have an even longer shelf life, and the content can go wherever people are reading and engaging (not only Facebook). Brands can benefit from embedding popular Facebook posts onto their press or member pages. It's a great way to keep track of, store, and share great content from Facebook directly on your website.

- Doreen Bloch, Poshly Inc.

3. Cross-Promoting

Now that Facebook allows posts to be embedded, it makes it much easier to improve social media engagement and website traffic. It's an integration tool, and any savvy entrepreneur looking to build his or her brand in a streamlined fashion will certainly take advantage of it.

- Andrew Schrage, Money Crashers Personal Finance

4. Enticing Consumers With Contests

When hosting a special promotion on your website, you can require a person to "like," share or comment on your embedded post to be entered to win or receive a discount.

- Andrew Saladino, Just Bath Vanities

5. Sharing Your Brand Message

Facebook's embeddable posts reinforce the need for brand consistency. Use it as a tool to push your brand message out on your blog, website or elsewhere with your key mission and vision. Still mix up your media with posts, videos, hashtags and pictures, but keep the personality the same. Your content will have a higher reach and your audience will be more engaged.

- Lauren Perkins, Perks Consulting

6. Keeping Your Website Fresh

Embedded posts are a great way to share timely information from Facebook directly on your website or blog. They enable you to show the number of "likes" your post has received, which will show traffic to your website and support from your social networks. Personal recommendations are still one of the best ways to gain new business, and a Facebook "like," share or comment is a great personal recommendation. Embedded posts are also a new way to keep your primary Web page fresh with timely information, updates and media without the hassle of entering that information in two places.

- Nicole Smartt, Star Staffing

7. Increasing Reach and Interaction

Facebook works wonders for spreading awareness, whether it's promoting sobriety through an effective addiction treatment program or informing parents of a new drug that is popular among teens. Now that embedded Facebook posts can be placed on any website or blog, the reach and interaction of our posts has increased. This gives my brand more options in terms of using Facebook to deliver messages to people.

- Jay Wu, A Forever Recovery

8. Bringing Facebook Content to Visitors

Embeddable post are particularly effective for Facebook pages that don't have a lot of fans but do have other Web properties with traffic. It is much easier to bring the Facebook content to the visitors than it is to get the visitors to Facebook. In the end, this will drive up your Facebook engagement and "likes" and make it much more effective when you do post on Facebook.

- Eric McGehearty, Globe Runner SEO

Image: Brendan Smialowski/Getty Images

Scott Gerber

Scott Gerber is a serial entrepreneur, author (Never Get a 'Real' Job), TV commentator and founder of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneur...More

Topics: Business, Facebook, Small Business