Just 11% of Holiday Shopping Happens on Black Friday

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By Zoe Fox2013-11-29 19:30:19 UTC

Black Friday may feel like the granddaddy of holiday shopping, but you may be surprised to learn just 11% of purchases are made the day after Thanksgiving.

Cyber Monday is even less popular; just 6% of holiday shopping takes place then.

See also: 12 Black Friday Hall-of-Famers

Statista's chart, below, shows when people do the majority of their shopping.

December is by far the most popular time, with roughly one-third of Americans reporting to do their shopping then. Six percent of shopping is done before October and 5% is done in January.

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Image: Peter Macdiarmid/Getty Images

Topics: black friday, Business, chart of the day, cyber monday, shopping, Travel & Leisure, Work & Play