Announcing the Winners of Our 2013 Marketing Awards: The Mashies

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By Lauren Indvik2013-10-11 02:01:40 UTC

On Thursday evening advertising executives, brand marketers and press gathered at New York's Altman building to celebrate the winners of the inaugural Mashies awards, honoring the best and most creative work in digital marketing.

This summer, we invited marketers and ad agencies to submit their work for consideration, and the number of submissions well exceeded our expectations. In partnership with our editorial team, our guest judges — which included Ray Velez, the CEO of Razorfish, Ian Schafer, the CEO and founder of Deep Focus, and Benjamin Palmer, CEO and co-founder of The Barbarian Group — combed through hundreds of submission to select the best, which we present to you below.

Best Use of Facebook

Amnesty International - Trial By Timeline, Colenso BBDO

Winner: smart USA Tag Your Own Adventure, Razorfish NY

The Smart Phone Line, Colenso BBDO

Best Use of Vine

Winner: Lowe's Vine Fix in Six Campaign, BBDO New York

Nissan Versa NoteTM Your Door To More Video Contest, TBWA\Chiat\Day

Target Summer Up Vine Videos, Target

Best Use of Twitter

Winner: #EmojiBandNames, Wieden+Kennedy New York

#hitthewinner, Iris Worldwide/Adidas

#TweetForATable, Wieden+Kennedy New York

Best Social Media Campaign

Winner: How Red Changed Everything, Human RIghts Campaign

Nike: Greatness - China, Wieden+Kennedy, Shanghai

Prometheus Integrated Campaign, Ignition Interactive

Best Use of Instagram, Presented by Olapic

Winner: Ben & Jerry’s – Capture Euphoria, Haworth Marketing + Media

Introducing the Beauty of Pure Michigan through Instagram, Weber Shandwick/Pure Michigan

Winner: Oreo - #cookiethis/#cremethis, Wieden+Kennedy, Portland

Best Viral Video

Child of the 90's Microsoft, Column Five

Mister Rogers Remix, Public Broadcasting Service

Winner: Real Beauty Sketches, Ogilvy Brasil

Best Video Series, Presented by Social Vibe

Dawn/The Big Picture Docu-series, Publicis Kaplan Thaler

Winner: Idea Channel, Public Broadcasting Service

Raising the Bar, Creative Artists Agency

Best Use of GIFs

Tumblr Music Presents: All The Feels x Portugal. The Man Listening Event, Atlantic Records

Winner: Uniqlo - GIF Box, Razorfish NY

Best PSA

Winner: Coca-Cola Arctic Home, Essencius

Every Beat Matters Integrated Campaign, BBDO New York

Imagine a World Without Hate, Publicis Kaplan Thaler

Best Branded App

Winner: Citi Bike App, Publicis Kaplan Thaler

Disney Animated, Disney Interactive

Fly Delta for iPad, AKQA

Best Branded Content Series, Presented by Social Vibe

Coldwell Banker Presents, The World's Most Expensive Homes

Old Spice Dikembe Mutombo’s 4 ½ Weeks to Save the World, Wieden+Kennedy, Portland

Winner: The V Motion Project, Colenso BBDO

Best New Brand

Baked, Arnold Worldwide

Winner: Citi Bike, Publicis Kaplan Thaler

Pepsi Next, The Barbarian Group

Best Use of Pinterest

NARS Cosmetics Satin Lip Pencil Pinterest Pre-Sale, NARS Cosmetics

Pinning Parlor (Kirkland), redpepper

Winner: Uniqlo "Storms" Pinterest, Firstborn

Best Use of Google+

Air NZ Fairy & Google+, Air New Zealand

Hangout With NHL Fantasy Experts, National Hockey League

Winner: The #CadburyKitchen, Mondelez International

Best Use of Real-Time Marketing, Presented by M Booth

Winner: Bodyform, Rubber Republic

Grey Poupon Pride, CP+B / Grey Poupon

The Poop Tweet, Razorfish

Best Branded YouTube Channel

Winner: PBS Digital Studios, Public Broadcasting Service

Rexona: DO MORE, R/GA London

Ugly Truth YouTube Channel, Arnold Worldwide

Best in Show

Real Beauty Sketches, Ogilvy Brasil

Winner: Lowe's Vine Fix in Six Campaign, BBDO New York

Child of the 90's, Microsoft, Column Five

Best Digital Agency

Winner: 360i

MRY

Ignition

Rising Star

Most Expensive Homes, Rep Interactive

#Tornadoweek Twitter Powered Tornado, Vert (The Weather Channel)

Winner: Snappy New Year, 16 Handles

Digital Marketing Innovator of the Year

Winner: Coca-Cola Move to the Beat of London, MRY

Diesel Reboot, Moving Image & Content and Two Hustlers / Studio Formichetti

Old Spice Dikembe Mutombo's 4 1/2 Weeks to Save the World, Wieden + Kennedy Portland

Image: Mashable composite; Coca-Cola, CitiBike, Human Rights Campaign

Topics: Advertising, Business, Marketing