KitKat Parody Video Hilariously Mocks Apple

What's This?

By Samantha Murphy Kelly2013-09-04 14:30:04 UTC

Not long after Google announced the latest version of its Android 4.4 mobile operating system is called KitKat, the Nestle-owned chocolate brand released a promo video that brilliantly lampoons Apple.

The video uses tech verbiage to describe the chocolate bar, saying it works in both portrait and landscape modes for "truly panoramic tasting and an experience that will leave you up in the cloud."

It also provides specs details: Measuring 10 millimeters thick, one finger long and four fingers wide, the KitKat is portable for work and even gets great global coverage.

Google and KitKat have teamed up for a branded partnership, but a Google spokesperson told Mashable no money was exchanged in the deal. Cross-branding will also be visible on KitKat packaging — the green Android mascot will be shown on the front along with a chance to win a Google Nexus 7 tablet or gift card.

The tech company is known for naming its mobile operating systems after desserts, including Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean. It's unknown as of now when KitKat will be released.

"Every corner, every edge, every finger of every bar has been carefully considered and crafted to create a beautifully immersive and multi-sensory experience," says Christopher Catlin, dubbed "chief breaks officer" at KitKat, in the video. "And it really does taste as good as it looks because when we set out to build confectionery perfectionery (sic) by designing the perfect chocolate bar, we nailed it first time."

What do you think of the ad and the cross-branding partnership? Let us know your thoughts in the comments below.

BONUS: 13 Quirky iPhone Accessories