Watch Google's First Moto X Video Ads

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By Todd Wasserman2013-08-02 13:26:36 UTC

Those expecting missives against Apple or a sweeping branding campaign for the Moto X will be disappointed by the first three ads for the phone.

The videos, which hit YouTube on Thursday, play up the Quick Capture camera that "snaps pics with a flick of the wrist," its Always Ready voice control feature and the ability to customize your phone's looks. In one ad, a guy sleeps in and tells his Moto X to make a note to buy more coffee. Another ad, which promotes the customization feature, boasts the tagline: "Designed by you. Assembled in the U.S.A."

See also: Hands On With the Moto X

Google previously underscored its "made in the United States" credentials in a July 4 ad. That strategy vies with a similar effort from Apple that trumpets that its products are "designed by Apple in California."

It's unclear whether these new ads are part of a mass market brand campaign for Moto X or simply one-offs. Google representatives could not be reached for comment.

The ads come after Google toned down some racy language in digital ads and communication around the Moto X.

What do you think of the ads above? Share with us in the comments.

[via Business Insider ]

Image: Google

Topics: Advertising, Android, apple, Business, iPhone, Marketing, Moto X