Netflix Launches Profiles to Solve Odd Recommendations Problem

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By Brian Anthony Hernandez2013-08-01 15:41:29 UTC

Streaming-video service Netflix released its anticipated Profiles feature on Thursday after teasing and testing it for months. The Profiles feature allows as many as five people or groups to share a single Netflix account.

The feature will solve the problem of multiple household members sharing one account and subsequently garnering non-personal recommendations. Now, with separate profiles, each person or group "will get personalized suggestions based on what they watch and rate, as well as separate Recently Watched and Instant Queue lists."

See also: Meet Max, Netflix's Answer to Siri

Profiles will be available within days for subscribers using Netflix on the website, iPad, iPhone, PlayStation 3, Xbox 360, Apple TV and newer Smart TV’s and Blu-Ray players.

"We’ll be adding additional devices like the Nintendo Wii and Android soon," Eddy Wu, Netflix's director of product innovation, said in his announcement.

Here's a video of Wu explaining Profiles in detail, including Facebook integration in which users can get recommendations from friends:

Image: YouTube, Netflix

Topics: Entertainment, Facebook, Film, Mobile, netflix, streaming movies, streaming tv, streaming video, Television, Video