Beyonce Fans Shake It in Pepsi's 'Dance for a Chance'

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By Sean Fitz-Gerald2013-08-15 18:33:20 -0400

Pepsi whipped up an exclusive "Dance for a Chance" music video, in which some of Beyonce's biggest fans are shown meeting the singer-songwriter and receiving group treatment from her very own choreographer, Chris Grant.

The eight grand prize winners were flown to New York as Pepsi's guests to meet Beyonce during a "Mrs. Carter World Tour" stop at the Barclays Center on Aug. 4. Beyonce is serving as a brand ambassador for Pepsi's "Iconic Summer," a broad fan engagement program that will include digital and social media-driven calls to action.

See also: Pepsi Launches 'Iconic Summer' With Country's Hunter Hayes TV Spot

In the music video (above), which has been shared exclusively with Mashable, the winners learn the moves to Beyonce's "Grown Woman" and show them off to the Queen Bey herself. The clip also includes interview snippets mashed up with some of the behind-the-scenes lessons and, of course, the final product.

"I thought it would be something iconic for the fans," Grant says in the video. "Beyonce loves her fans, she adores them. They're such a big part of who she is."

The super fans (pictured above) — DeMarco Williams (Detroit, Mich.), Lexi Shryack (Highlands Ranch, Colo.), Dionna Stone (Waldorf, Md.), Anthony Nelson, Jr. (Durham, N.C.), Nicholas Locke (Houston), Johnathan Brown (Augusta, Ga.), Katie Lakotko (Windsor, Conn.), and Kendra Oyesanya (Oklahoma City, Okla.) — met Beyonce backstage after her Aug. 4 show.

See also: A Tribute to Beyonce's Hair in 25 GIFs

Pepsi's "Dance for a Chance" contest started July 4 and instructed fans to submit a 10-second dance clip themed after Pepsi's latest TV commercial featuring Beyonce. Her Aug. 4 show was the culmination of the competition.

Iconic Summer has extended to other major pop-culture events such as the MTV Video Music Awards, MLB All-Star Game, Macy's 4th of July Fireworks Spectacular, CMT Awards, CMA Festival, Gulf Coast Jam and Clear Channel's free concert series.

Watch the clip above to see the fans' moves, as well as Beyonce's reaction.

Images: Pepsi; YouTube, Pepsi

Topics: beyonce, dance for a chance, Entertainment, fans, Music, Pepsi, Video