What Google Autocomplete Says About Super Bowl Advertisers

What's This?

Image: Andrew Burton

By Todd Wasserman2014-01-27 19:14:13 UTC

With the Super Bowl now less than a week away, advertisers are in full attention-seeking mode, buying up searches, dropping their ads on YouTube and trying to get their hashtags into circulation.

All the marketing money in the world doesn't seem to stop Google autocomplete from unearthing ugly truths — or at least unattractive misconceptions — about the brands. As dozens of brands gear up to premiere their $4 million-plus ads on Sunday, here's a glimpse at what consumers really think of them. If you Google the phrase "Why is X so..." these are your answers. For some brands, like Heinz and Butterfinger, this is good news. For others — we're looking at you, GoDaddy — not so much.

See also: Bud Light Buys Up Most of the Super Bowl Ad Searches

Note: We removed "...so popular?" which seems to be the default for most brands:

Bud Light

Audi

Axe

Bank of America

Butterfinger

CarMax

Cheerios

Chevrolet

Chevrolet

Coca-Cola

Doritos

GoDaddy

H&M

Heinz

Hyundai

Jaguar

Kia

M&Ms

Oikos

Pepsi

Squarespace

Toyota

TurboTax

Volkswagen

WeatherTech

Wonderful Pistachios

Topics: Advertising, Business, Marketing, Super Bowl advertising