Has Chipotle's Twitter Account Been Hacked?

What's This?

By Seth Fiegerman2013-07-21 17:51:47 UTC

Chipotle's primary Twitter account unleashed a series of strange tweets Sunday afternoon, which read more like someone trying to talk to Siri than a social-media account manager posting on behalf of a major brand.

It's unclear whether the account has been hacked, or if someone at Chipotle is just suffering from a little too much heat exhaustion (probably the former). We reached out to Twitter and Chipotle's press office, and will update the post when we hear back.

Several big brand accounts have been compromised this year on Twitter, including the AP, Burger King and The Onion. The social network recently implemented two-factor authorization in an effort to crack down on this problem.

Chipotle's tweets left an odd taste in the mouths of some people on Twitter:

Image: Flickr, Aranami

Topics: Business, chipotle, Twitter